Jennifer Gail, founder of SweetOnVeg.com

Jennifer Vega Sweet On Veg siteHometown:
Vancouver, British Columbia, Canada

Why did you start SweetOnVeg.com?
I wanted to create a place filled with beautiful veggie food and inspiration.

Any advice for someone interested in moving towards a more plant-based diet?
Focus on the positive and goodness you can add to your life such as experimenting with more plant-based recipes and flavours. Don’t worry about labeling yourself – it doesn’t have to be all or nothing.

Favourite sandwich:
Avocado Dream

Favourite place in Vancouver:
English Bay

Greatest inspirations:
My parents and my dogs

Favourite quote:
“If you want to find your passion, know your life’s purpose, meet your soul mate, or feel intensely alive, don’t look toward the fun things that fit logically into the flow of an easy life. Ask yourself, ‘What am I running away from?’
Whatever that thing is, turn around. Walk toward it.
Face it and conquer it, or die trying.” – Martha Beck