Jennifer Vega, founder of Sweet On Veg

Why did you start Sweet On Veg?
I love to show people how delicious and hearty veggie food can be.

Go-to veggie meals?
Burritos, tacos, pita pizzas, veggie burgers, Thai curry, pasta, falafel wraps, chili, soups

Favourite sandwich?
Avocado Dream

Any advice for someone interested in moving towards a more plant-based diet?
Focus on the positive and goodness you can add to your life such as experimenting with more veggie recipes and flavours. Don’t worry about labeling yourself – it doesn’t have to be all or nothing.

Favourite place in Vancouver?
English Bay

Greatest inspirations?
My parents and my dogs

Favourite quote?
“If you want to find your passion, know your life’s purpose, meet your soul mate, or feel intensely alive, don’t look toward the fun things that fit logically into the flow of an easy life. Ask yourself, ‘What am I running away from?’
Whatever that thing is, turn around. Walk toward it.
Face it and conquer it, or die trying.” – Martha Beck